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Penguin
Books

Merchandise Launch     Spring 2023     In Collaboration with Alley Steele, Neha Embar, Lanie Vorwerk, & Morgan MacLachlan

We were asked to create Penguin merchandise that is desirable to a Gen Z audience.

 

The Penguin Book-Talk Collection: A series of items to foster connection and conversation over your favorite books. 

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Case Study Video

The Merchandise

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Print

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